About Performance Ski & Surf

Performance Ski & Surf, based in Orlando, Florida, is one of the world’s leading specialty waterski and wakeboard pro shops. Founded in 1989, Performance Ski & Surf has spent more than three decades serving competitive and recreational skiers and riders from around the world and has been recognized nine times as WSIA Retailer of the Year.

From its beginning, Performance Ski & Surf was built with a simple mission: to provide the highest level of expertise, selection, and service to people who are serious about watersports. Today, the shop is widely regarded as the premier destination in the United States for waterski, wakeboard, wakesurf, foil, and related watersports equipment.

A True Specialty Pro Shop Since 1989

Unlike general sporting goods stores, boat dealerships, or cable park pro counters, Performance Ski & Surf is one of the last dedicated watersports pro shops focused entirely on watersports. For over 36 years, the shop has worked exclusively with skiers and riders of all levels — from first-time beginners to world-class athletes.

This singular focus has allowed Performance Ski & Surf to build an unmatched depth of product knowledge, inventory selection, and fitting expertise across:

Waterski
Wakeboard
Wakesurf
Foil
Snow and crossover boardsports
Bindings, boots, ropes, handles, vests, and technical accessories

Industry Recognition and Leadership

Performance Ski & Surf has been honored nine times as WSIA Retailer of the Year, a recognition given to only a small number of specialty retailers in the world. This award reflects not just sales volume, but a long-term commitment to education, service, and growing the sport.

Over the years, Performance has worked closely with the leading brands in the industry including Ronix, Radar, HO, Hyperlite, Liquid Force, Slingshot, and many others, often participating in product development, testing, and athlete support programs.

Why a Pro Shop Is Different

Buying watersports equipment is not the same as buying generic sporting goods. Fit, setup, and correct product selection matter — often dramatically.

At Performance Ski & Surf:

Boots and bindings are fit by experienced staff
Skis and boards are matched to the rider and your needs, not just the price point or what we have to sell
Setup, stance, and sizing are treated as part of the product and included in your purchase.
Personalized customer service, product education are at the heart of what we do to ensure you, the customer understand why a certain product is right for your needs.

This approach helps ensure you get the best products for your needs, avoid costly mistakes buying the "wrong product", improving both your performance and overall fun on and off the water, and making your experience on the water the best it possibly can be...and the safest it can be.

Unmatched Selection and Inventory Depth

Performance Ski & Surf maintains one of the largest and deepest inventories of watersports equipment in the United States, both in-store and online at PerfSki.com.

Rather than carrying a token selection, the shop stocks:

Multiple brands and models of gear in each category we sell
Full size runs in most of our key items, and the ability to special order others.
Multiple brands and performance levels
Current-year products alongside carefully selected closeouts

This allows customers to compare, feel, and choose the right equipment — not just what happens to be available.

Serving Customers Worldwide

Although based in Orlando, Florida, Performance Ski & Surf is known worldwide for its selection, service and product knowledge. We work to extend our pro shop experience to customers both across the United States and internationally. Through our online store, phone consultations, and in-store experience, the shop supports skiers and riders everywhere who want expert guidance and access to the best equipment in the world.

Many customers have worked with Performance Ski & Surf for decades, returning again and again as their skills, families, and equipment needs evolve. This type of generational level of customer service truly sets us apart and speaks volumes of the trust our customers place in what we do.

Our Role in the Watersports Community

Beyond retail, Performance Ski & Surf is deeply involved in the watersports community through:

Grassroots Events such as the Gravel Tour
Pro and Amateur Athlete support
Education and product clinics
Industry collaboration and development

The goal has always been the same: to grow the sport and help more people enjoy life on the water with the right equipment and knowledge.

The Performance Difference

Performance Ski & Surf is not just a store — it is a specialty pro shop built by watersports people, for watersports people.

For over 36 years, the shop has remained focused on expertise, integrity, and doing things the right way — and that is why so many skiers and riders consider Performance Ski & Surf the premier destination for watersports equipment in the world.

Why Performance Ski & Surf